{"id":160,"date":"2026-03-27T01:57:13","date_gmt":"2026-03-27T01:57:13","guid":{"rendered":"https:\/\/kaiaseo.com\/?page_id=160"},"modified":"2026-03-27T02:21:57","modified_gmt":"2026-03-27T02:21:57","slug":"about","status":"publish","type":"page","link":"https:\/\/kaiaseo.com\/en\/about\/","title":{"rendered":"About Me"},"content":{"rendered":"\n
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<\/i><\/span>Who is Kaia?<\/strong> <\/h2>\n\n\n\n

Hi, I\u2019m Kaia \u2014 the person behind KaiaSEO. I\u2019ve been working in SEO for about 5 years.<\/p>\n\n\n\n

This space is where I document what I\u2019ve learned along the way \u2014 from SEO to content, social platforms, and conversion. Not just what works, but also what doesn\u2019t.<\/p>\n\n\n\n

Some things here come from real experience.
Some are still experiments in progress.<\/p>\n\n\n\n

But everything is grounded in one goal:
understanding how growth actually happens!<\/strong><\/p>\n<\/div><\/div>\n<\/div>

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<\/i><\/span>What Am I Working On?<\/strong> <\/h2>\n\n\n\n

At the beginning, I was just doing SEO. But over time, I started noticing that a lot of the problems I was facing couldn\u2019t really be solved by SEO alone. You could get traffic, but no one converts. You publish content, but people don\u2019t really engage. Rankings go up, but the brand still doesn\u2019t stick.<\/p>\n\n\n\n

So I gradually began looking beyond SEO \u2014 into AI search like ChatGPT and Perplexity, into platforms like Reddit and YouTube, and into things like content structure, conversion paths, and even ads.<\/p>\n\n\n\n

The more I worked on growth, the more obvious it became: it\u2019s never just one thing.<\/p>\n\n\n\n

That\u2019s also why what I share here isn\u2019t limited to a single channel. Some days it\u2019s SEO, some days it\u2019s AI search, and some days it\u2019s something else entirely.<\/p>\n\n\n\n

It might feel a bit messy sometimes \u2014 but it\u2019s real.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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<\/i><\/span>How Did I Get Here? <\/h2>\n\n\n\n

I\u2019ve spent time across SaaS products, content platforms, and more recently DTC brands.<\/p>\n\n\n\n

I started out focusing on SEO, but over time my work naturally expanded into content strategy, user behavior, and conversion. Lately, I\u2019ve also been spending a lot of time exploring GEO and AI search, trying to understand how things are shifting.<\/p>\n\n\n\n

If there\u2019s one thing I\u2019ve learned, it\u2019s that there\u2019s no perfect solution \u2014 just continuous iteration. You test, adjust, observe, and then do it all over again.<\/p>\n\n\n\n

That\u2019s also why I don\u2019t really see myself as an \u201cexpert.\u201d I\u2019m more of a practitioner who\u2019s still figuring things out along the way.<\/p>\n\n\n\n

This site is simply a record of that process.<\/p>\n<\/div><\/div>\n<\/div>

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<\/i><\/span>Explorer<\/strong> <\/h3>\n\n\n\n

Always curious about how growth actually works.<\/strong><\/p>\n\n\n\n

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