About Me
Who is Kaia?
Hi, I’m Kaia — the person behind KaiaSEO. I’ve been working in SEO for about 5 years.
This space is where I document what I’ve learned along the way — from SEO to content, social platforms, and conversion. Not just what works, but also what doesn’t.
Some things here come from real experience.
Some are still experiments in progress.
But everything is grounded in one goal:
understanding how growth actually happens!
What Am I Working On?
At the beginning, I was just doing SEO. But over time, I started noticing that a lot of the problems I was facing couldn’t really be solved by SEO alone. You could get traffic, but no one converts. You publish content, but people don’t really engage. Rankings go up, but the brand still doesn’t stick.
So I gradually began looking beyond SEO — into AI search like ChatGPT and Perplexity, into platforms like Reddit and YouTube, and into things like content structure, conversion paths, and even ads.
The more I worked on growth, the more obvious it became: it’s never just one thing.
That’s also why what I share here isn’t limited to a single channel. Some days it’s SEO, some days it’s AI search, and some days it’s something else entirely.
It might feel a bit messy sometimes — but it’s real.
How Did I Get Here?
I’ve spent time across SaaS products, content platforms, and more recently DTC brands.
I started out focusing on SEO, but over time my work naturally expanded into content strategy, user behavior, and conversion. Lately, I’ve also been spending a lot of time exploring GEO and AI search, trying to understand how things are shifting.
If there’s one thing I’ve learned, it’s that there’s no perfect solution — just continuous iteration. You test, adjust, observe, and then do it all over again.
That’s also why I don’t really see myself as an “expert.” I’m more of a practitioner who’s still figuring things out along the way.
This site is simply a record of that process.
Explorer
Always curious about how growth actually works.
- Deep dives into Google search and ranking logic
- Hands-on experiments with AI search (ChatGPT, Perplexity)
- Trying, failing, and learning through real projects
Collaborator
Open to sharing and learning together.
- DTC & SaaS growth discussions
- Reddit, YouTube, and social-driven SEO
- Open exchange of ideas, strategies, and experiments
Practitioner
Focused on execution, not just theory.
- Content strategy aligned with user intent
- Building conversion paths, not just traffic
- Turning real projects into structured learnings
Go Fast Alone, Go Far Together
Growth isn’t really a straight path—it feels more like a series of ongoing experiments.
The way people discover information is changing, and naturally, the way we build brands is changing too.
If you’re also figuring things out — whether it’s AI-driven search, SEO beyond rankings, or how to turn traffic into something that actually grows — you’ll probably find something here that resonates.
KaiaSEO isn’t just a blog. It’s more like a space to think out loud, test ideas, and share what’s actually happening along the way.